RE:fashion Oxford Street - playground

Disruption and discord
Give Oxford Street back its anarchic origins
Introduce a machine which disrupts this orderly flow
Allow for the manufacture of discordant fashion
Discord out of order
Variety from homogeneity

A machine to re-manufacture fashion
RE:invigorate consumer imagination
RE:constitute purchasing power
RE:empower the individual

Your fashion
Your choice

The site

Between John Lewis and House of Fraser
Two behemoths of homogeneous culture

Large
Corporate
Efficient
Impersonal
Consumption
The idea

To intervene between them with a playground for fashion creation

Small
Intimate
Anarchic
Personal
Creation
A playground in which the consumer/creator participates in the creation of their own fashion using their body as the design tool



RE:fashion